Pitch to Editors Should Cross Mediums

Score Multiple Hits Per Pitch: Chicago Tribune Critic Daley Suggests Writing Pitches Adaptable for Print, Online, Radio and Social Media

Jim Bucci (jbucci@bulldogreporter.com) Issue Date: Daily 'Dog - August 19, 2009 "Pitches need to be adaptable to multiple platforms and multiple adaptations," says Bill Daley, a food and wine critic for the Chicago Tribune. "I need to be able to write something for the newspaper, rewrite it into a radio script and also do it as a tweet. For example, I once took research for one story and repackaged it seven ways for the different media types. Pitches have to be focused and laser sharp. Fewer journalists mean fewer of us doing more things." His additional tips for scoring more coverage per pitch: Read more...