The Cascade Effect, is a one-stop-guide for small businesses, startups and those who want to learn how PR can grow your business, making you a successful entrepreneur!



Sunday, June 22, 2008

Utilizing Social Media Like The Big Boys Do



While public relations is still a mainstay for achieving valuable third-party endorsements, there is no doubt that learning to utilize the Internet can take your brand building efforts further.

I am a religious subscriber to only a few solid marketing sites, where my contemporaries share their thoughts and experience on marketing and branding in a 2.0 world. iMedia Connection is a great resource even for small businesses to learn about branding, why it's important to making your business successful and how you can take ideas from the big boys and make it work for you.

This latest article I found very helpful, Learn to Syndicate Your Brand by Adam Broitman. This is his specialty and he offers some great examples of how larger companies are utilizing the variety of social media available and the power of RSS Feeds.

In today's world of millions of web media, blogs and traditional media, a comprehensive integrated marketing campaign is one of the many keys to generating awareness and revenue for your business. The tools that Broitman suggests can easily be manipulated to fit your business, with a little bit of creativity, and support your public relations and advertising or direct mail campaigns. And, it's affordable.

You really have to stay on top of your marketing, though, and ensure that your messages are always new, always relevant and continuously leading consumers to your brand. Once your customers begin recognizing your brand identity it will lead them to trial. Give them a great experience and they may adopt your business long term.